A Descriptive Study on Employee Perceptions of Motivational Factors in a Malaysian Insurance Firm

Abstract

Employee performance is critical for business success, particularly in the competitive Malaysian insurance sector. This research aims to study the key constituents impacting employee job performance within AIA Kuala Lumpur, a leading Malaysian insurance firm. This research involves a structured questionnaire in three aspects including rewards, training, and working environment to collect data from 270 samples of employees from various departments within the company. Regarding the key motivational factors, reward showed the highest positive perceptions among respondents, followed by training and working environment; moreover, job performance showed positive self-assessments. The overall reliability and validity of the constructs were strong, indicating the suitability scales across all factors. This study contributes to the existing body of literature by providing reliable construct measurements for motivational factors within the Malaysian insurance industry.